If you’ve been reading this blog for a while and/or know me at all, you’re familiar with my absolute obsession with Alternate Reality Games (ARGs); specifically the currently running ARG for the upcoming Dark Knight movie that I’ve written about HERE and HERE. I love the engagement they demand from the players and how they […]
Entries Tagged as 'Viral'
Keynote: Jane McGonigal
March 11th, 2008 · No Comments
Tags: Social Marketing · Gaming Culture · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Viral · Design & Creativity
Jack-O-SWEET!
October 31st, 2007 · 4 Comments
The viral and Alternate Reality Game (ARG) marketing effort (which I’ve previously written about here and Andy here) that has been hitting the masses for the new Dark Knight movie just got that much more interesting this October. At the beginning of the month, the whysoserious.com domain that has housed previous efforts got a cool […]
Tags: Blogosphere · Web 3.0 · Social Marketing · Digital Media · Viral · Cultures & Fringes · Traditional Media 2.0 · Pop Culturisms · Trends
Rogue Advertising Part 2
October 31st, 2007 · 1 Comment
A follow-up from my post yesterday about the Nissan Rogue and their new advertising.
I’m jealous of the boys at Chiat:
Reminds me of the new Wired article posted last week:
When Reality Feels Like Playing a Game, a New Reality Has Begun
Chroma Blog Post about the merger of gaming and reality.
Adfreak Blog Post about the Rogue campaign.
Gaming Culture […]
Tags: Gaming Culture · Viral · Ad Biz · Design & Creativity
A New Take on In-Game Advertising
October 9th, 2007 · No Comments
Did you see me lay down the law?
Absolutely brilliant strategy. The mid-size truck always gets a bad rap. Everyone is familiar with the mullet-and-gun machismo that is a full-size pickup spot, but how often do you look at an ad for a mid-size truck and feel cool? Tundra has some competition from the […]
