As another in a long string of articles blaming Second Life inhabitants for the failure of brands in-world, this most recent article from the LA Times got under my skin. What is annoying about all this negative press is that marketers and the media seem surprised when no one visits islands that don’t offer something […]

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The L.A. Times published a piece on Second Life this weekend that was quickly picked up through syndication.  I read it.  It was powerful.  I think it could be the first nail in Second Life’s coffin. 
The numbers surrounding Second Life (user growth, user demands, opportunity to sell in world) have been in question for years.  Maybe this was the […]

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The issue of co-creation and its role in advertising is so new to many of us in the trade that we have yet to figure out the elevator speech.  Where it fits and to what degree it plays a role in our work is still undetermined. 
Having terms like Consumer Generated Media vs. Fortified vs. Solicited […]

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Ideacity is going through aWPress upgrade, and some tinkering with new templates as a result. We’ll get it out of our system shortly ;)

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Google Earth, Google Sketchup, and other picture/satellite image search offerings are the latest tools that put visual reference to an online search, and help communicate multiple datapoints quickly (e.g. address, web location, physical location, and directions). Search is quickly becoming more information rich, dimensional, and intuitive.
What’s next? Search will very soon be a dimensional […]

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