There has been much written about virtual worlds (VW’s) and Second Life in particular. As there is with anything new, many of the articles deal with what is easy to understand or what is wrong, thereby not really providing a full and useful picture of the opportunity. This is not to say that what these […]
Entries Tagged as 'Web 2.0'
It’s More Like Ditch Digging Than Brain Surgery
September 10th, 2007 · No Comments
Tags: Web 2.0 · Ad Biz · Digital Media · Second Life · Trends · Entrepreneurialism & Innovation · In Defense Of · Design & Creativity
Friend is a Four Letter Word
August 28th, 2007 · 1 Comment
What does ”friend” stand for in a world connected by a series of tubes? This has been an ongoing debate for the better half of a decade, but the growth of Facebook has reignited the burning question of what it takes for me to consider you a friend (or the other way around).
The most recent post I have seen […]
Multi-Dimensional Facebook
August 20th, 2007 · No Comments
Jeff Berg of the Interpublic Emerging Media Lab posted a great article on the growth of Facebook applications (3,000 and counting) that have been developed by third-party developers since the system went live a few months ago.
One stood out: Interactive Friends Graph
As you can see, my entire network (not that big, really) is posted in […]
Tags: Social Marketing · Digital Media · Web 2.0 · Design & Creativity
Ingenuity Trumps Consistency for Jones Soda
August 19th, 2007 · No Comments
Dino Demopoulos, author of the blog Chroma, uncovered a great article about Jones Soda published in Beverage World this past Friday.
The article starts out with a brief, inspirational history of the company followed by a mission statement:
Peter van Stolk, CEO, Jones Soda, has an “ability to straddle the line between corporate head and maverick—he maintains the attitude of a creative […]
Tags: User Generated Content · Co Creation · Digital Media · Web 2.0 · Cultures & Fringes · Trends
Auto Industry Driving a New Form of Capitalism
August 16th, 2007 · No Comments
Sorry for the pun.
As you may have noted from my previous posts, I’m big into mass customization and co-creation (MC/CC). Although consumer-generated media is the buzz term of the moment, its impact on the fundamentals of capitalism will be limited. CGM is an evolution of company/customer conversation, not a revolution of company/customer transaction.
The transactional revolution will […]
Tags: User Generated Content · Co Creation · Digital Media · Web 2.0 · Trends · Community Marketing

