Entries Tagged as 'Web 2.0'

M&Mass Customization

August 15th, 2007 · No Comments

M&M has been taking some bold moves into Web 2.0 over the pas 6 months.  Their first notable effort was to build out web-based system whereby I could customize a an M&M to look like me.  This effort was supported with traditional media.
The interface looked like this:

It was a little rough around the edges, but […]

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Tags: Co Creation · Digital Media · Web 2.0

Photovolution

August 14th, 2007 · No Comments

I went out and picked up a new copy of iLife this past weekend.  I’m not one to review softward, but the new iPhoto was a welcomed departure from the cumbersome version still found on most Macs today.  The new features are great - such as being able to view the photographs within a folder […]

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Tags: User Generated Content · Digital Media · Web 2.0 · Trends · Design & Creativity

IBM Saves Second Life

August 9th, 2007 · 1 Comment

IBM’s research labs in England have been working on a new project called DIY Shopper.  The juggernaut of the computer age has teamed up with Kingfisher, a leading home improvement/DIY store in the UK and Asia, do build out a website that takes into account some of the best attributes of Web 2.0.

The new site will […]

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Tags: Digital Media · Social Marketing · Web 2.0 · Second Life · Community Marketing · Design & Creativity

Motorola Gets Experienced

August 1st, 2007 · 2 Comments

This past fall Motorola shook up its marketing department and brought in a new CMO, Casey Keller.
Adage did a spread on him in May, stating:
Motorola is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer. Casey Keller…said Motorola believes the mobile-phone […]

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Tags: User Generated Content · Digital Media · Ad Biz · Web 2.0 · Traditional Media 2.0

The Life Cycle of Social Networks and The Virtual Rolodex

July 30th, 2007 · 2 Comments

Facebook is the new MySpace.  How many times have we already heard this one?
    
ClickZgot me onto the down-with-MySpace, up-with-Facebook craze with an article they published way, way back in April.  In it, Tessa Wegert took the non-student (me) through the differences between MySpace and Facebook as well as the effect open membership has had […]

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Tags: Traditional Media 2.0 · Web 2.0 · Analysis · Trends · Community Marketing · Deep Narratives & Commentary

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