Of everything I heard while I was at SXSW, there was one comment that really stuck with me.

It was made by one of the panelists at the “Suxorz: Worst Social Media of 2007” panel (good summary here; podcast here) in response to a very good question from my friend Stephen. During the panel discussion, one of the recurring themes of bad social marketing was dishonesty. Usually, it involved a corporation misrepresenting itself, either by pretending to be a real person or paying a real person to “independently” endorse a product. [Read more →]