In our continued hunt for the holy grail of new marketing, the biz keeps getting caught up in the “bright and shiny” stuff. This has been a big part of the (blog) water-cooler conversation lately here at Ideacity and with our friends over at MIT-C3, particularly in regard to social marketing. With Facebook now being buzzed left and right, MySpace getting more scrutiny, early adopters obsessing over Twitter and Second Life getting clubbed over the head, things are becoming a silly free-for-all.

With all that hype comes lot’s of questions from clients, interested colleagues and tech enthusiasts. Given that I figured I’d jot down my stump speech for social media/marketing guidelines. Broad rules to live by for this point-in-time.

Let me know what you think, and maybe we can crack the code together.

Social Marketing Commandments [Read more →]

marketing guidelines point of view social marketing