Any of us who work in consumer research should be acutely aware of this sort of research. I’m always amazed at how numbers take on a life of their own once they’re put into Power Point. Sometimes, it’s worth taking a hard look at the source of those numbers and considering whether or not they should be trusted before you start making decisions.

Great summary by The Innovation Feeder, of some of the latest research goodies on the Gen Y audience. Includes:

Gen Y Brand Strategy

SMH Article :: Gen Y

The Flipside of Gen Y

Gen Y Gender Bender

Summary of the Outlaw Report :: Gen Y

SMH Article :: Y bother

Be sure to check out the Innovation Feeder, one of the better blogs we’ve seen in awhile.